amelia
byrd
influencer + social marketing portfolio
about
amelia
graduated from the University of Miami with a Bachelor’s in Advertising Management in 2024.
current Influencer Relations Intern at Ulta Beauty.
previous internships at Hero Cosmetics, Alpyn Beauty, HABIT Skin, and mentored in Creative Services at Tarte Cosmetics.
and...
beauty obsessed.
content creation
social impact
boosted Instagram post interactions by 67.7% over two months by strengthening community connections.
conceptualized and executed TikTok content strategy, creating 25 short-form videos resulting in a +8.38% net increase in followers.
developed and executed over 30 pieces of engaging short-form video content for TikTok + YouTube shorts, which accumulated over 3M views and 52.4K likes.
implemented new content and SEO strategies resulting in a 43.6K increase in following during internship.
events + trips
Los Angeles - UBC ‘23
played a central role in supporting various execution pieces -- including room drops, talent communication, and pre-trip planning.
New York City - UBC ‘23
reported on trip performance -- both activations (LA + NYC) resulted in over 1.4K pieces of organic content and 23.2M impressions.
Los Angeles - Pattern x Ulta
coordinated outreaches and RSVPs to 23 talent for an in-person masterclass with Pattern Beauty featuring Tracee Ellis Ross, producing over 500K impressions with 55 posts.
mailers
Bama Rush, Fall, & Finals Week
- conceptualized and excuted three mailers tailored for college resulting in over $150K EMV with 856K impressions
Luxury + Earth Day Mailer
- owned talent vetting and outreach
- tracked content and reported on results
the
fundam-entals.
monitored and reported on the performance of influencer campaigns and mailer performance via Tribe Dynamics.
supported campaign brief development, creator-facing briefs, agency communication, and influencer selection.
maintained budget tracker and sorting invoices to ensure financial accuracy.
and much more to come.
contact: mia.byrd@hotmail.com